RIGHTS REMAIN WITH RESPECTIVE OWNERS
Impact
NFL ALL DAY unlocked a new era of fan engagement,
giving collectors true ownership of iconic football moments.
51M+
Visits in the first six weeks
Visits in the first six weeks
44k+
Signups in the first six weeks
Signups in the first six weeks
$47M+
Primary Sales
Primary Sales
$70M+
Secondary Sales
Secondary Sales
With Patrick Mahomes as its ambassador, NFL All Day amassed 51 million site visits within six weeks of launch.
By November 2022, it reached $47 million in primary sales and $70 million in secondary sales, setting a new benchmark for digital sports collectibles.
By November 2022, it reached $47 million in primary sales and $70 million in secondary sales, setting a new benchmark for digital sports collectibles.